🇬🇧 Buy Backlinks in United Kingdom: Pricing Guide

To research the British link-building market, we analyzed 1.4M offers for 322K websites from 25 of the largest guest posting marketplaces and major link sellers worldwide.

From this data, we identified 176,298 offers for 33,622 websites that we classify as British backlink inventory.

Then we looked deeper into publisher details and their offers to understand the inventory breakdown, publisher price ranges, real examples of offerings, and the guest posting marketplaces with the strongest selection of British backlinks.

Let's dive in.

What counts as a British backlink?

We categorize British backlink inventory into two tiers: Core British publishers with strong local signals, and Extended inventory with meaningful British traffic.

Core British inventory (16,523 publishers)

These are publishers with the strongest British relevance signals:

• 9,241 websites with a .uk domain
• 5,071 websites where United Kingdom is their #1 source of organic search traffic
• 7,566 websites where United Kingdom is their #1 source of total traffic

Some examples of .uk inventory publishers and their SEO metrics:

Extended inventory (17,099 additional publishers)

Beyond the core inventory, we identified 17,099 additional publishers that receive at least 1,000 visitors per month from United Kingdom, based on Semrush data. These sites may not be United Kingdom-focused, but they deliver meaningful British traffic. A few examples:

Domain extension (.uk) and primary traffic source matter less than you might think. What actually drives backlink value is:

• Topical relevance to your website
• Absolute British traffic (not percentage)

A high-authority tech blog from India with 5,000 British visitors/month will often outperform a low-quality .uk site with 500 visitors in backlink value and usually costs less. The link equity flows to British users regardless of where the publisher is based.

Total inventory: 33,622 publishers

Many domains qualify under more than one category. For example, a .uk domain may also rank as United Kingdom's top organic traffic source.

This inventory size ranks United Kingdom #5 in the global guest posting market.

British backlinks prices

Core British inventory has median guest posting price of $40 and an average of $117.

Here's a distribution of the inventory size, price ranges and median traffic you can expect from the typical British publisher website in each pricing category:

Where to buy British backlinks

We aggregate data from 25 major backlink marketplaces worldwide, making it easy to identify platforms with the largest inventory for any country.

For United Kingdom, the top three are prnews.io (12,414 domains), bazoom.com (11,882 domains), and adsy.com (11,302 domains).

However, many British publishers are exclusive to exact marketplaces.

When we deduplicate across all three, the combined unique inventory is 22,168 domains - meaning 38% of publishers are exclusive to a single marketplace.

To maximize your options and get the best prices, you'd need accounts on all three platforms.

Alternatively, FatGrid provides access to inventory from all 25 marketplaces through a single account.

We handle the complexity of managing multiple platforms and offer a full refund guarantee - if a placement fails, you get 100% of your money back to your original payment method, not marketplace credits.

This matters because many platforms only refund to their internal balance or charge refund fees, effectively locking your funds.