🇵🇱 Buy Backlinks in Poland: Pricing Guide
To research the Polish link-building market, we analyzed 1.4M offers for 322K websites from 25 of the largest guest posting marketplaces and major link sellers worldwide.
From this data, we identified 93,822 offers for 25,249 websites that we classify as Polish backlink inventory.
Then we looked deeper into publisher details and their offers to understand the inventory breakdown, publisher price ranges, real examples of offerings, and the guest posting marketplaces with the strongest selection of Polish backlinks.
Let's dive in.
What counts as a Polish backlink?
We categorize Polish backlink inventory into two tiers: Core Polish publishers with strong local signals, and Extended inventory with meaningful Polish traffic.
Core Polish inventory (18,210 publishers)
These are publishers with the strongest Polish relevance signals:
- 15,263 websites with a .pl domain
- 12,995 websites where Poland is their #1 source of organic search traffic
- 11,032 websites where Poland is their #1 source of total traffic
Some examples of .pl inventory publishers and their SEO metrics:
| Publisher | Category | Price | DR | AS | Organic (total) | Organic from Poland | Total traffic | Traffic from Poland |
|---|---|---|---|---|---|---|---|---|
| o-you.pl | Health and Medicine | Check | 12 | 14 | 14 | 14 | 147 | 86 |
| ratownikmed.pl | Art | Check | 35 | 6 | 0 | 0 | 163 | 136 |
| e-kg.pl | Automotive | Check | 38 | 34 | 64.7K | 64.2K | 207.0K | 171.3K |
Extended inventory (7,039 additional publishers)
Beyond the core inventory, we identified 7,039 additional publishers that receive at least 1,000 visitors per month from Poland, based on Semrush data. These sites may not be Poland-focused, but they deliver meaningful Polish traffic. A few examples:
| Publisher | Category | Price | DR | AS | Total traffic | Traffic from Poland |
|---|---|---|---|---|---|---|
| dziennikzwiazkowy.com | News and Media | Check | 48 | 35 | 297.9K | 8.9K |
| konkurent.ua | Business | Check | 41 | 46 | 1.0M | 4.3K |
| obzor.lt | Politics | Check | 44 | 38 | 108.1K | 3.5K |
Domain extension (.pl) and primary traffic source matter less than you might think. What actually drives backlink value is:
- Topical relevance to your website
- Absolute Polish traffic (not percentage)
A high-authority tech blog from India with 5,000 Polish visitors/month will often outperform a low-quality .pl site with 500 visitors in backlink value and usually costs less. The link equity flows to Polish users regardless of where the publisher is based.
Total inventory: 25,249 publishers
Many domains qualify under more than one category. For example, a .pl domain may also rank as Poland's top organic traffic source.
This inventory size ranks Poland #7 in the global guest posting market.
Polish backlinks prices
Core Polish inventory has median guest posting price of $53 and an average of $95.
Here's a distribution of the inventory size, price ranges and median traffic you can expect from the typical Polish publisher website in each pricing category:
| Price Range | Inventory Size | Median Traffic |
|---|---|---|
| Under $50 | 8,367 | 181 |
| $50-149 | 5,748 | 618 |
| $150-349 | 2,239 | 1.5K |
| $350-749 | 1,083 | 6.5K |
| $750-1,499 | 466 | 8.9K |
| $1,500+ | 257 | 28.3K |
Where to buy Polish backlinks
We aggregate data from 25 major backlink marketplaces worldwide, making it easy to identify platforms with the largest inventory for any country.
For Poland, the top three are prnews.io (11,504 domains), bazoom.com (5,391 domains), and adsy.com (5,519 domains).
| Marketplace | Total | .pl TLD | Top Organic | Top Total | 1K+ Visitors |
|---|---|---|---|---|---|
| prnews.io | 11,504 | 7,224 | 6,306 | 4,795 | 6,992 |
| bazoom.com | 5,391 | 1,938 | 2,174 | 1,951 | 4,698 |
| adsy.com | 5,519 | 2,706 | 2,522 | 2,259 | 3,582 |
| Unique Total | 15,668 | ||||
However, many Polish publishers are exclusive to exact marketplaces.
When we deduplicate across all three, the combined unique inventory is 15,668 domains - meaning 31% of publishers are exclusive to a single marketplace.
To maximize your options and get the best prices, you'd need accounts on all three platforms.
Alternatively, FatGrid provides access to inventory from all 25 marketplaces through a single account.
We handle the complexity of managing multiple platforms and offer a full refund guarantee - if a placement fails, you get 100% of your money back to your original payment method, not marketplace credits.
This matters because many platforms only refund to their internal balance or charge refund fees, effectively locking your funds.