🇯🇵 Buy Backlinks in Japan: Pricing Guide

To research the Japanese link-building market, we analyzed 1.4M offers for 322K websites from 25 of the largest guest posting marketplaces and major link sellers worldwide.

From this data, we identified 52,053 offers for 10,681 websites that we classify as Japanese backlink inventory.

Then we looked deeper into publisher details and their offers to understand the inventory breakdown, publisher price ranges, real examples of offerings, and the guest posting marketplaces with the strongest selection of Japanese backlinks.

Let's dive in.

What counts as a Japanese backlink?

We categorize Japanese backlink inventory into two tiers: Core Japanese publishers with strong local signals, and Extended inventory with meaningful Japanese traffic.

Core Japanese inventory (2,903 publishers)

These are publishers with the strongest Japanese relevance signals:

• 567 websites with a .jp domain
• 1,190 websites where Japan is their #1 source of organic search traffic
• 2,198 websites where Japan is their #1 source of total traffic

Some examples of .jp inventory publishers and their SEO metrics:

Extended inventory (7,778 additional publishers)

Beyond the core inventory, we identified 7,778 additional publishers that receive at least 1,000 visitors per month from Japan, based on Semrush data. These sites may not be Japan-focused, but they deliver meaningful Japanese traffic. A few examples:

Domain extension (.jp) and primary traffic source matter less than you might think. What actually drives backlink value is:

• Topical relevance to your website
• Absolute Japanese traffic (not percentage)

A high-authority tech blog from India with 5,000 Japanese visitors/month will often outperform a low-quality .jp site with 500 visitors in backlink value and usually costs less. The link equity flows to Japanese users regardless of where the publisher is based.

Total inventory: 10,681 publishers

Many domains qualify under more than one category. For example, a .jp domain may also rank as Japan's top organic traffic source.

This inventory size ranks Japan #24 in the global guest posting market.

Japanese backlinks prices

Core Japanese inventory has median guest posting price of $108 and an average of $251.

Here's a distribution of the inventory size, price ranges and median traffic you can expect from the typical Japanese publisher website in each pricing category:

Where to buy Japanese backlinks

We aggregate data from 25 major backlink marketplaces worldwide, making it easy to identify platforms with the largest inventory for any country.

For Japan, the top three are prnews.io (4,454 domains), bazoom.com (4,159 domains), and adsy.com (3,848 domains).

However, many Japanese publishers are exclusive to exact marketplaces.

When we deduplicate across all three, the combined unique inventory is 7,621 domains - meaning 39% of publishers are exclusive to a single marketplace.

To maximize your options and get the best prices, you'd need accounts on all three platforms.

Alternatively, FatGrid provides access to inventory from all 25 marketplaces through a single account.

We handle the complexity of managing multiple platforms and offer a full refund guarantee - if a placement fails, you get 100% of your money back to your original payment method, not marketplace credits.

This matters because many platforms only refund to their internal balance or charge refund fees, effectively locking your funds.