🇦🇺 Buy Backlinks in Australia: Pricing Guide

To research the Australian link-building market, we analyzed 1.4M offers for 322K websites from 25 of the largest guest posting marketplaces and major link sellers worldwide.

From this data, we identified 58,318 offers for 11,933 websites that we classify as Australian backlink inventory.

Then we looked deeper into publisher details and their offers to understand the inventory breakdown, publisher price ranges, real examples of offerings, and the guest posting marketplaces with the strongest selection of Australian backlinks.

Let's dive in.

What counts as an Australian backlink?

We categorize Australian backlink inventory into two tiers: Core Australian publishers with strong local signals, and Extended inventory with meaningful Australian traffic.

Core Australian inventory (3,448 publishers)

These are publishers with the strongest Australian relevance signals:

• 1,237 websites with a .au domain
• 1,277 websites where Australia is their #1 source of organic search traffic
• 2,228 websites where Australia is their #1 source of total traffic

Some examples of .au inventory publishers and their SEO metrics:

Extended inventory (8,485 additional publishers)

Beyond the core inventory, we identified 8,485 additional publishers that receive at least 1,000 visitors per month from Australia, based on Semrush data. These sites may not be Australia-focused, but they deliver meaningful Australian traffic. A few examples:

Domain extension (.au) and primary traffic source matter less than you might think. What actually drives backlink value is:

• Topical relevance to your website
• Absolute Australian traffic (not percentage)

A high-authority tech blog from India with 5,000 Australian visitors/month will often outperform a low-quality .au site with 500 visitors in backlink value and usually costs less. The link equity flows to Australian users regardless of where the publisher is based.

Total inventory: 11,933 publishers

Many domains qualify under more than one category. For example, a .au domain may also rank as Australia's top organic traffic source.

This inventory size ranks Australia #19 in the global guest posting market.

Australian backlinks prices

Core Australian inventory has median guest posting price of $75 and an average of $159.

Here's a distribution of the inventory size, price ranges and median traffic you can expect from the typical Australian publisher website in each pricing category:

Where to buy Australian backlinks

We aggregate data from 25 major backlink marketplaces worldwide, making it easy to identify platforms with the largest inventory for any country.

For Australia, the top three are prnews.io (4,643 domains), bazoom.com (4,588 domains), and adsy.com (4,530 domains).

However, many Australian publishers are exclusive to exact marketplaces.

When we deduplicate across all three, the combined unique inventory is 8,605 domains - meaning 38% of publishers are exclusive to a single marketplace.

To maximize your options and get the best prices, you'd need accounts on all three platforms.

Alternatively, FatGrid provides access to inventory from all 25 marketplaces through a single account.

We handle the complexity of managing multiple platforms and offer a full refund guarantee - if a placement fails, you get 100% of your money back to your original payment method, not marketplace credits.

This matters because many platforms only refund to their internal balance or charge refund fees, effectively locking your funds.